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Case study communicating ethics at cisco

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We use cookies to give you the best experience possible. Question 1: How is building a brand in a business-to-business context different from doing so in the consumer market? The Cisco case study gives some examples of strategies that the company used as it transitioned into and gained market share in the consumer market, but to get some perspective of the two markets differences consider the following quote. In contrast, industrial markets consist of very knowledgeable buyers and often buyer teams who analyze products and purchases in terms of user benefits often measured in dollars or as return on investment. In the case of capital equipment, the salespeople do not get to talk to the final decision-makers— the board of directors. In conclusion, to succeed when building a brand in the business to business environment it is important to emphasize the technical advantages of your product and then show how those advantages will increase shareholder value.
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In: Business and Management. A recent study shows that corporate social responsibility is critical to establishing and maintaining a positive reputation as evident by the more than 90 percent of polled shoppers that would switch to a brand that demonstrates support for a good cause if competing products were of similar price and quality. Most importantly, businesses that are not socially responsible are at severe risk of alienating their customer base, thereby impacting their longevity and profitability. Consumers hold the power as they have shown and will continue to boycott corporations that are found to engage in irresponsible practices. With this in mind, it is no longer a question of if a corporation should consider integrating social responsibility aspects to their operations, but rather a question of to what extent leadership wishes to go and how they will develop and communicate this in terms of having a meaningful impact on local community and the environment. The concepts of being socially
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Cisco in the Coyote Valley. Different opinions like these will arise when expanding a business and a company needs to take that into factor when planning to expand. Their primary business is technology that is used to enable communication with people all over the world with multiple functions.
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We set ethical standards, provide educational resources, and respond to questions and concerns regarding the Cisco COBC and ethical business practices for all employees. We work as an independent team to investigate reports of alleged employee-related business conduct violations, such as financial fraud, illegal acts, financial reporting control breaches, and violations of COBC policies. We also support investigations directed by internal or external legal counsel such as potential breaches of the U. The Ethics Office is also a member of the Cisco Global Compliance Governance Committee GCGC , a cross-functional, self-sponsored organization comprising several teams with policy, governance, and compliance responsibilities.
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