A case study is an investigation into an individual circumstance. The investigation may be of a single person, business, event, or group. The investigation involves collecting in-depth data about the individual entity through the use of several collection methods. Interviews and observation are two of the most common forms of data collection used.
A step-by-step guide to data collection
Case Study Method in Psychology | Simply Psychology
The research design includes the conceptual framework of the research process which involves the data collection process and the sampling techniques employed for the conduct of the research. It is the blueprint of the procedure which contains the tools employed for data collection process and data analysis. The research design encompasses the kind of research strategy employed for the conduct of research upon which the data collection methods and the sample size and techniques are based. The research design in this particular dissertation involves the use of case study research strategy where the data is collected from the participants belonging to Sainsbury which includes the customers, employees and the managers of Sainsbury. The data is collected using semi-structured interviews.
What Are the Methods of Data Collection?
The Department of Counseling approves five approaches or designs within qualitative methodology. Each of these designs uses its own kind of data sources. Table 1 outlines the main primary and secondary sources of data in each design.
Data collection is a process of collecting information from all the relevant sources to find answers to the research problem, test the hypothesis and evaluate the outcomes. Data collection methods can be divided into two categories: secondary methods of data collection and primary methods of data collection. Secondary data is a type of data that has already been published in books, newspapers, magazines, journals, online portals etc. There is an abundance of data available in these sources about your research area in business studies, almost regardless of the nature of the research area.