Intangible assets case study
Question: Case study Intangible assets in the consolidated financial ask 1
When a seller learns that one of its business customers has closed suddenly, the seller may conclude that the customer is unlikely ever to pay its outstanding bills. The seller begins the write off by crediting a contra asset account Allowance for Doubtful Accounts. W hen a business decides that a customer account payable will probably never be paid, accountants acknowledge the reality by designating the amount due as a "a bad debt expense. The examples below further explain how a company writes off bad debt and how these accounts impact each other. Sections below further define and illustrate allowance for doubtful accounts emphasizing three themes:.
Formula One: Intangible-Asset-Backed Securitization Harvard Case Solution & Analysis
Regulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks in a wide range of areas, from commodity prices to natural disasters. Because so much market value comes from hard-to-assess intangible assets like brand equity and intellectual capital, organizations are especially vulnerable to anything that damages their reputations. Moreover, companies with strong positive reputations attract better talent and are perceived as providing more value in their products and services, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services.
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