master thesis announcement

Sustainable consumer behavior literature review

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The literature covers the theory that was the basis of this study and the review of related literature based on the objectives. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. These findings suggest that consumers with strong emotional attachment are likely to show positive signs of repeat purchase as they become committed to a brand and hold long-time loyalty. There are four types of consumer buying behaviour.

Systematic Literature Reviews in Consumer Behavior and Customer Behavior

Literature Review on Consumer Behaviour - Words | Bartleby

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Abdul Brosekhan and C. Abdul Brosekhan , C. Consumers are the kings of markets.

The Elusive Green Consumer

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