Cases about food and agriculture took center stage in Other topics in the top ten included corporate social responsibility, healthcare, solar energy, and financial inclusion. The annual ranking of the 40 most popular Yale School of Management case studies combines data from publishers, Google analytics, SOM class syllabi, and other measures of interest and adoption. Both the Marina Bay Sands and Peabody cases were featured in major student competitions in The cases on the Top 40 list represent a variety of different business disciplines, as Yale SOM cases tend to combine a variety of perspectives.
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Case studies are an incredibly effective form of marketing that you can use to help promote your product. Case studies take existing customers and explore how they utilize your product to help them achieve their business goals. Case studies can help you plan marketing strategy effectively, be used as a form of analysis, or as a sales tool to inspire potential customers. Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumers behaviour, and a case study can be a great way to spotlight your biggest wins.
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Your instructor will assign you to a group. Within your group you can set up a group WebEx, chat, skype, or other communication tool to determine how best to complete this case study. Each person will contribute to the collaboration portion to complete this case study. Include the Names of each member on your team and a brief description as to how they participated.
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