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Literature review influencer marketing

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For example, using viral marketing, KIK - a cross platform mobile phone application was downloaded 1 million times in just 15 days after its launch KIK In another example, Viber was able to achieve 1 million downloads in just 5 days Appchronicles It has since amassed 10 million Techcrunch downloads. This paper will look at how companies developing digital products could use social media to develop and execute a viral marketing campaign. Mukherji, , and rapid global growth and adaptability to these changes of various companies; which through different global operation strategies have managed to create global awareness and strive in highly competitive markets. On this note, this report intends to have a particular….
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Literature Review Influencer Marketing

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Literature Review Of Guerilla Marketing |

He teaches and assesses undergraduate, postgraduate and professional students. Is influencer marketing a new discipline? Yet from a public relations perspective, influence is an age-old concept that embraces among others royal patronage, celebrity endorsement, expert opinion, media and analyst relations. For the editors of this book — one of the first academic textbooks to explore this discipline — the difference appears to be between the enduring principles of influence and the practice widely known as influencer marketing. The two editors were colleagues at Bournemouth University, but they and the many chapter authors bring a global perspective to what is often seen as a Western, individualistic practice. This is an academic textbook, with most chapters contributed by scholars. Should practitioners take notice?
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Literature Review Of Guerilla Marketing

Padmanabhan, Anirudh Influence, or get influenced! More statistics for this item Repository Staff Only: item control page. University of Twente Student Theses. Influence, or get influenced!
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This study evaluates the impact of influencer marketing on consumers. Although online influencers are long established in German B2C markets, research in the field is scarce. Hence, the empirical study has contributed to identify the most important determiners for the German B2C fashion influencer segment.
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